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- Your website represents your brand. New visitors will form a first impression of your service or product within seconds of arriving at your website, and the visuals, layout and aesthetic will play a large role in shaping that impression. Sure, your website may be very usable and have great content, but it’s the aesthetic that will evoke feeling, and it’s the aesthetic that will be used to judge the quality of your website in those first few seconds before the visitor has had time to browse around.
- Use this to your advantage and fashion a unique style that will set your website apart from the rest — a style that will impress and delight your users.
- Throughout history, great artists always found new ways to express themselves and create new techniques to set their work apart from the rest. Think about the styles of Leonardo da Vinci, Vincent van Gogh, Pablo Picasso, Salvador Dali and Jackson Pollock. Think about the different movements of art, from Impressionism and Expressionism to Surrealism and Minimalism. These styles couldn’t be more different from each other — and that’s the point. The artists’ names live on because their art is unique.
- Do you want to simply follow the latest design trends and create a website that works well but looks just like many other websites out there? Following trends won’t set you apart from the rest; it won’t help your work make a strong impression. To make something memorable, you’ll need an element of creativity and novelty.
- Unlike certain other forms of art, such as painting and sculpture, Web design is very limited in its expression because more often than not your website has to serve a very specific function and achieve certain goals. Successful designs are influenced and driven by those goals. There is, however, still room to develop your own unique style and aesthetic. Doing so will help you stand out from the competition and allow you to develop a strong identity.
